minimum

Minimum Clothing x Danish design goes global

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It isn’t a new concept that Scandinavia is a hotbed of design in various disciplines and regions, and Minimum Clothing is no exception, as a shining beacon of Denmark’s independent fashion industry.  Minimum Clothing was established in 1997 as a small retail shop in Aarhus, Denmark by young entrepreneur, Peder Tang; Read More

stance-socks-women

Instance x The Uncommon Thread

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When it comes to buying socks, most of us generally approach it with approximately the same philosophy;  ‘buy when absolutely necessary.’ There is only so much you can do with socks & so these poor little accessories have largely been ignored in the realm of fashion or even shunned for the most part. Cue INSTANCE socks, a brand that has focused solely on bringing back the sock, and bring it back they did, in a very big way. Read More

alternative-

Alternative Apparel x Fashion with a conscience

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Fans of comfortable fashion, made from supple soft cottons and beautifully crafted ethical designs are sure to find a home in Alternative Apparel. Founded in 1995, Alternative Apparel is truly a fashion lifestyle brand focused on comfort,  simplicity and sustainability. With a flagship and retail stores in Los Angeles, it’s easy to spot the laid back west coast style in everything they make, always with a unique and community oriented philosophy to back it up. Read More

REASON

Reason apparel x Marching to the beat of their own style

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Established in 2004, Reason has become one of the most recognizable brands in streetwear out there today. With its roots in New York City’s east village, the retail “outpost” sits just steps away from the very apartment in which the company was founded. The idea behind the line was to make independent clothing  made in the U.S.A. and to this day, the limited production pieces are still hand inspected to make sure they uphold the best quality standards. Read More

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